How did they color grade this shot?

Hi all,
I'm working in CS5.5, and I'm hoping to get a color grade similar to the one at 0:55 in this video (well, actually the finished product at 1:18, but the example actually starts at 0:55):
https://www.youtube.com/watch?v=rHJJpBzqIic
Can anyone tell me what exactly is going on here? What tools are they using to achieve this shot?
Thanks,
Matt

It says right on the link that they used Magic Bullet Suite.
Did you need specific instructions on how to set up the negative high contrast layer and then use that as a track matte for color correcting just a portion of the shot? If you do not have Magic Bullet try adding the curves effect and then move the black point from the bottom left to the top left and the white from the top right to the bottom right. Now adjust the curve. Use this as a track matte for an adjustment layer.
Another option would be to use Colorama and apply the negative preset and adjust the position of the black and white pointers on the wheel.
Another option would be to use selective Color . . .
There are a million ways to do this. It's sometimes called the Pleasantville effect. Try Googling that.

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