How do I add a logo into an email?

I'd like to send out messages incorporating my company logo. If I drag the logo into the body of the message (it's in a .png format) it becomes an attachment, which is not what I'm looking for. What would be the best way to send out mail so that the recipient sees the logo when they open the message and doesn't have to view it as an attachment?

Pretty cool, huh? Apparently you add some encoded text to the mail header and the email app renders it as a bitmap image in the suject bar. I think there is a plugin somewhere for Mail.app to join the fun, but the X-Face may be mostly used on Usenet where they like that geeky stuff.
There seems to be a number of online converters for creating X-Face header text from a small image. I guess you can create your own personal logo.

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