How do I add a video to my iPod Touch 4?

I've got some videos that I want to watch on my iPod.
When I press the synch button after I added them on iTunes, they won't appear in the Video app. I looked in the Music app as well.
Note: the videos are mp4's

MP4s are OK as long as the specifics are comppatible with the iPod model you have. See:
Verifying iTunes video conversion and video syncing using sample QuickTime files
iTunes: Frequently asked questions about viewing and syncing videos

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