How do I automate a large catalog with several unique sections using Data Merge and Microsoft Excel?

My boss would like me to use data merge to create a catalog with 300+ pages and unique data fields on almost every page. It is an informational catalog that would contain pictures and several unique fitment and specification fields for each product that we sell and manufacture on each page. For years the catalog was made and modified manually in quark express. Is it possible to use data merge to recreate such a complex document? Does anyone have any useful reccomendations or links for tackling this project? I really appreciate any advice or help.
Thank You,
Kevin
Message was edited by: kpalombi

Online video
http://tv.adobe.com/watch/instant-indesign/automating-a-catalog-with-data-merge/
Software
http://www.65bit.com/home/home.shtm
Data Merge Tips
http://www.theindesigner.com/blog/episode-43-data-merge-video

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