How do I change the dpi in illustrator?

I created an image in illustrator and saved it as a jpeg. When I took it to print in the shop they told me the image had the wrong dpi (72). How can I change this so that I can print the image?
Thanks for your help in advance.

When you save the file as .jpg there is a dialog that opens that allows you
to set the resolution. 72 is the (old) standard for internet images because
older monitors worked at 72hz and pixels were scanned 1/1 at that rate.
With today's falt screen monitors, scan rate is a thing of the past so only
pixel count size is relevant fro web display. For print, simply set the dpi
to high (300) or more (custom).
Also, you'll need to discus with the print shop what formats thay like to
use best. .jpg is not often used for print, CMYK .tiff is used more often
along with .pdf production ready.

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