How do I copy something I downloaded onto itunes across to my phone when it's not available in the cloud or itunes match?

I have recently purchased a macbook and downloaded the latest version of itunes.
I have an iphone 4s which I always used to sync manually.
I have recently subscribed to imatch.
I have a number of tracks which I have downloaded into itunes on my mac via the internet as part of training courses which I am doing.  How do I get them onto my iphone????
All I'm told is that they're not available on the cloud etc etc and I simply want to transfer the tracks to listen to on my phone.  PLEASE HELP!!!

You need to sync your content onto your device
http://support.apple.com/kb/HT1386
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