How do i create this cool effect?

http://www.youtube.com/watch?v=ae_DKNwK_ms&feature=channel
i love this style and have seen it get used heavily but i have now idea what it is called. what should i google?
could someone please let me know what programs were used to make it?
can this be done in flash? or is it encore and after effects?
is there a tutorial out there?
are there other/better examples?
thanks!

3DS Max?
so nothing in my master collection can do this? thanks for the direction. i'll start exploring, i just hope there some way to do this without spending another $3k on software...

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__________________

I'm curious as to why you say "I should be using css to
create the layout
instead of tables">
Anyway:
http://www.dwfaq.com/tutorials/basics/disjointed.asp
"grynchman" <[email protected]> wrote in
message
news:f5c5ka$1kt$[email protected]..
>
http://www.gunnar.ca/layout.htm
>
> I am attempting to design a site. I have the idea for
the layout and have
> created it using tables at the address above. I realize
I should be using
> css
> to create the layout instead of tables. First of all -
is this layout
> difficult
> to create using css - and where would I start with that?
I ordered an
> HTML/CSS
> book and will dig in when it arrives.
>
> Secondly - I want an image to appear in the empty space
(where there is an
> empty table right now) when I mouse over a menu item -
ie when I mouse
> over
> "wood veneer" I want a graphic to appear in the empty
space - that would
> be
> java script, no?
>
> So I would layout the page using html and css, then add
some java script
> in to
> make the roll over thing happen?
> __________________
>

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jon47 wrote:
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>
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