How do I do these cool animated swirls like this YouTube link?

I've been a video editor for several years but I'm finding myself having to "dip my toes" into the motion graphics world (our mg guy recently moved away).
I have a client that is wanting me to animate some "swirlee" effects like this Zappos commercial on YouTube:
http://www.youtube.com/watch?v=uxBWfqDAQkg
I don't think I'm going to have to get into masking (I'm not going to need the swirlies to go behind objects). But I was wondering if I can apply behaviors in Motion or is that all done with animated masking? I already have the swirlies supplied in Illustrator files. I just need to know the best way to animate them.
If I can purchase any templates to use as well, that would be cool.
Thanks very much in advance!!

That's a nice twist on what has become a cliché technique.
I may have imagined it but there seem to be two or more frames where a fast lighting effect has been added to suggest the graphics are glowing. Nice touch, if it's really there.
There are dozens of pre-animated swirly things in Motion's Library. Pretty easy, as Andy says, to bring them in, coloroize them, add some leaves, flowers, shapes, or stars (all are there for you in the Library) and lay these out as 3D layers. What makes the Zap piece interesting, of course, is that the artwork passes around and interacts with the live action. Forget that stuff unless you have control over the shooting.
Side note: Never use the words new, latest, final, or last when naming your files.
bogiesan

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