How do i download a playlist from mac to iphone?

This should be soooo simple - but it isn't, well not for me anyway . . .
All I get when I open my iPhone in iTunes and click on Music is this -
So where do I go from here?
If I click on the other Music 'On My Device', all I get is what's on my iphone already.
Any clues?
Many thanks

01/2014 https://discussions.apple.com/message/24654537 - "if you have iTunes Match enabled on an iOS device traditional syncing of music via USB is disabled. All music management takes place directly on the device. You'll need to make sure your prefered playlist is mirrored in the cloud for it to show up on your iPhone."

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