How do i encode a HUGE movie to fit on a website?

I have a film shot by my client that is 58Mb (about 720px wide) , and I need to resize it and encode it so that it is downloadable in several formats (wmv, avi, mov) on the client's website. I will probably also have an embedded version, but that depends how the user testing goes.
What settings in QT 7.5 should I use to get good quality but as small as possible files? What is considered a user friendly size, under 5Mb?
If it helps, the movie is an interview, so speech can be 22KHz, and there is little or no fast action.

The movie is about 4:45 minutes long. I have 13 of them as well, all roughly the same length.
If that is 4 minutes and 45 seconds, it sounds like they are already the equivalent of an H.264/AAC iPod encode. While you can transcode them to any of the afore mentioned file formats using a combined video + audio data rate in the 1600-1700 Kbps range, further dropping the data rate without decreasing the display size would likely impact poorly on the quality. If you plan to keep the display size and some loss in visual and audio quality is to be allowed you might try dropping the video data rate to about 1000 Kbps and encode the audio as mono at 32 Kbps/32.0 KHz or 64 Kbps/44.1 or 48.0 KHz.
Encoding to WMV 9 would require the Flip4Mac "Studio" encode/decode package ($49). Visual Hub ($23+) will do an older WMV encode and an AVI encode (don't know what audio/video codecs are used here). Since AVI is basically a generic file container that Microsoft stopped supporting officially about a decade ago, many codec combinations are possible and your source would depend on which one/ones you wished to specifically use and is somewhat dependent on both platform and operating system. As to MOV files, this is the QT generic file container and any compression combination (including WMV and AVI files) can be stored in the MOV container using the QT Pro or MPEG Streamclip "Save As..." File menu option.

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Process:         Adobe Premiere Pro CC 2014
Path: /Applications/Adobe Premiere Pro CC 2014/Adobe Premiere Pro CC 2014.app/Contents/MacOS/Adobe Premiere Pro CC 2014
Identifier: com.adobe.AdobePremierePro
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