How do I export 72ppi jpegs from InDesign without losing quality?

I need to export indesign files that I design to 72ppi for web without losing any quality (or as minimal as possible). Countless times I have tried different methods, but alwasy manage to create a workaround, whether it be good quality, or just readable text. ITs really the small text I have the problem with. I explain in the below video my problem in further detail. But basically, I have tried many things such as pasted from indesign to photoshop, exporting to 300ppi jpeg and resizing in photoshop, exporting to 72ppi jpeg and viewing (not good at all), exporting as PDF, opening in photoshop ticking anti alias and inputting my dimensions... how can I get this to work?? Someone please help.. I have battled this problem for to long and my boss is getting annoyed with it. We need to fix this.
Many people say to export to PDF and then open in photoshop and save as a jpeg from there.. but how can i export a PDF to 72ppi?? Please Adobe fix this issue in future editions of InDesign. Thanks in advance to anyone who can help
Here is a link to the video if yu can't view it below: http://www.youtube.com/watch?v=0uqsGnhT3gY&feature=youtu.be

bec-white wrote:
Many people say to export to PDF and then open in photoshop and save as a jpeg from there.. but how can i export a PDF to 72ppi??
You have it backwards. You export a PDF, and when you open it in Photoshop, that's when you pick the resolution. Any text in the PDF will likely be vector data, and it will be changed into bitmap data at the resolution you choose. I'll give you an example:
I placed a 300ppi image (5.7MB Photoshop tiff) into an InDesign page with three captions (12pt, 9pt and 6pt). I exported the page as two different PDFs. One was set to High Quality Print (a1) and the other to Smallest File Size (a2). A1 came in at 446KB and a2 came in at 37KB. When opened in Photoshop, I picked 72ppi as the resolution, flattened and saved as an RGB Jpeg without color profile and quality setting of 12.
The a1 jpeg was 180kb in size and a2 was 156kb, so not too far apart, considering the difference in file size between the PDF versions. If you open the jpegs in Photoshop, you will see that the size of the letter F at the beginning of the 12pt caption is nine pixels high in each, so if the problem you are having is that small text isn't readable, maybe the text is just too small to be readable at 72ppi.

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