How do I get BT to honour its offer?

Hi.
I've just tried to order BT BB and a hub phone for the reduced price of £39.99, as quoted in the section 'The Legal Stuff' here (Scroll down to see it).
http://www.productsandservices.bt.com/consumerProducts/displayCategory.do?categoryId=CON-TOTAL-BB-R1
It's mentioned in two places on that page - the third sentence and further down under 'BT Home Hub'. Here is the transcript of my conversation with BT over the chat service (I've removed the actual names).
How can I get this sorted?
We are now routing you to one of our chat team...
All the chat team are currently assisting others. Your estimated wait time is 0 minutes and 34 seconds. Thanks for your patience.
You are now connected with BT
BT: Welcome to BT, the most complete broadband provider. My name is BT.
BT: Can I please have your BT Telephone number & Post Code & House Number to check Broadband availability?
Me: Hi. I am in te process of ordering Broadband option 1 on your website - your Autumn deal. Your site says (in 'The Legal Stuff') "Featured handset £39.99 with Option 1 and 2, included with Option 3. There are some phones mentioned during the ordering process but the hub phone is not one. How do I order it at the same time and get it at a lower price?
Me: Tel XXXXXXX YYYYYYY
BT: I see, you want the hub phone?
Me: Yes I want to order a hub phone at the same time as the BB package but I can't see how to. I'm right at the end of the ordering process now.
BT: There is no option to do it on the order form at the moment
BT: But you can do it via bt shop online
BT: Also you dont need the hub phone to be able to make use of broadband talk
BT: As you can use any phone with the hub
Me: But if I do it that way, it will cost me £68
BT: Yes use to be able to add it via the order form but has been taken out as it comes free with only option 3 broadbandf
Me: But your site says I can have it for £39.99. You can't just ignore that.
BT: Can I please get the web page for that
Me: Here it is. Scroll down - its in the para titled 'BT Home Hub'
Me: http://www.productsandservices.bt.com/consumerProducts/displayCategory.do?categoryId=CON-TOTAL-BB-R1
Me: Actually its mentioned also in the second sentence of the first paragraph
Me: Sorry, third sentence.
BT: Sorry one moment please
BT: Yes just seen that Me and was speak to one of the managers about it, its an error that hasnt been corrected as the handset is £69.99 not £39.99
BT: Sorry about that
BT: Not all part of the site has been changed
Me: Hmmm. So you have a statement in your 'Legal Stuff' section and you're not going to honour it? Surely that's part of my contract with you?
BT: I would transfer you to the manager
Please wait while I transfer the chat to Manager.
You are now connected with Manager
Manager: Hi Me
Me: Hi
Manager: I understand that there is an error on the website, I completely apologise for it
Manager: But we are unable to give you the Hub Phone for £39.99, we simply do not have the power to be able to sanction that
Manager: The Hub Phone is available at just under £69.99 on the BT Shop online
Me: THat's a problem. I'm going to suspend my order until I get this sorted. I don't think you can include an offer in your Legal section, surely a part of the contract and just say ' oh, sorry, we're not doing that bit of the contract now'.
Manager:
Click here to view the Hub Phone
Manager: It's not an offer Me, it's simply a 'miss spelling'
Manager: I'm sorry you feel that way
Me: These two statements are a missspelling? :Featured handset £39.99. Requires BT line/similar and payment by Direct Debit. Featured handset £39.99 with Option 1 and 2, included with Option 3.
Manager: Yes, it's wrong and I will be escalating this to ensure it is corrected
Manager: Human mistakes unfortunately
Me: Who can I talk to to try to persuade you you to honour your offer?
Manager: This offer cannot be honoured, It's not an offer Me, it's a mistake on the website and I'm very sorry about that
Me: So you won't get me a contact or even a department to contact?
Manager: You are welcome to speak to 0800 800 150 however I'm not sure you'll be able to get it honoured
Me: OK lets leave it there for now. But just to finish - your website 'The Legal Stuff' section is obviously where BT lays out the agreement between itself and it's customers. You can'simply make that ststement and then say, no sorry, we aren't doing that now. eg you wouldn't suddenly not supply the home hub or charge for it after saying it was free, would you
Manager: I understand where you are coming from however it is unfortunately a human error
Manager: I'm very sorry about
Manager: Enjoy the rest of your day.
Manager: Take care
Thank you for chatting with us
Solved!
Go to Solution.

Thanks Hamish.
Normally I would agree with you but I think the way it's presented is different to an invitation to buy. For example, elsewhere in the 'Legal Stuff' section it covers nill-charges for Direct Debit payments, the fact that the Hub is free for new BB customers, the unlimited evening and weekend qualifying numbers and periods, the fact the unlimited wi-fi is included etc.
If you agreed to take this package, would you accept it if BT didn't actually comply with any of these statements and they simply said, sorry, that was a mistake - we don't actually do that? Surely you would be a bit miffed to say the least. I'm sure you would say, hang on, you can't charge me even though I'm paying by Direct Debit - it should be free - it says so in the legal section.
Well, that's how I view the statement about the cost of the Hub Phone. It's more than an invitation to buy because it's in the legal section. To my mind they're making it part of the purchase contract. I expect to get free evening and weekend calls if I sign up, so I also expect to be able to buy a hub phone for £39.99, because they're both mentioned in the legal section. If that section isn't part of the contract with the customer, why is it called that?
Do you get my point?
Is anyone likely to help me out on this forum, or should I raise a more formal complaint somewhere?
Thanks again.

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