How do I get copyright or license to show Final Cut Pro in use by a character in a film?

Hi,
I am working in a Film Production team in Brazil.  We are producing a film where the main character is a film editor and he uses Apple Final Cut Pro at his work.
The film is for all ages - no restriction.
I have already written to "Copyright Permissions"  but had no answer since June! 
Do I need a copyright license for that?
And if I do, how do I get it from Apple?
Thank you in advance.
Sil

I am working in a Film Production team in Brazil.  We are producing a film where the main character is a film editor and he uses Apple Final Cut Pro at his work.
The film is for all ages - no restriction.
I have already written to "Copyright Permissions"  but had no answer since June!
Do I need a copyright license for that?
I am not a lawyer, but I don't see how you are infringing on Apple.   Remember, most e-mails are not read or replied to.  Your best course of action would be to send a priority letter to Apple's street address.   They still may not reply, but it will be read.
A test that usually (but not always) works.  Is your activity costing the other party money.  Is your activity resulting in the other party losing sales.
If your movie is showing some guy at a desk using a companies software; it's beyond my comprehension why they would have a problem.  In fact, many companies pay for “product placement”.  However, I understand that Apple does not engage in this practice.
But I can assure you, every time you see someone with a Coke (and other products) in a movie the producers were probably paid.
http://en.wikipedia.org/wiki/Product_placement

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