How do I get my podcasts to launch in iTunes by default not in the browser?

We have a set of podcasts available at the iTunes store. I am trying to set up a link on our site that will launch our series of podcasts in iTunes, not just in the browser.
I applied our podcast URL to an anchor tag on our site:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=386170702
(also tried: http://www.itunes.com/podcast?id=386170702)
When you follow this link, you go to the Itunes store in a browser, but not in Itunes itself. The iTunes store does have links that properly launch the podcasts in iTunes, but I'd like it to be a single step.
When I viewed the scripts being used for our podcasts and compared them to another store that does launch properly, I noticed that our store has the additional script of:
http://metrics.itunes.apple.com.edgesuite.net/itunespreview/itunes/browser:firef ox/installed:true/autolaunch:false
I’m not sure what is setting this value to false, but it seems obvious to me that we need to fix that toggle so that autolaunch=true.
How do I do that?
Message was edited by: NEJM

Firstly, it won't work with any browser if you don't have iTunes installed. If you do, then you need to look in the Preferences for the list associating applications with protocols. For example, in FireFox its Preferences>Applications. However it's possible that IE does not have this list, or if it does it doesn't include itms or won't allow it to be added, in which case I don't know whether there's anything you can do. But this is a question which would be best addressed to a Microsoft/Internet Explorer forum - I don't have IE and so can't look into this.

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