How do I get the app store app on my phone

I have an iPhone 4. I have updated both the phone and itunes. I do not have the "App Store" app on the phone. With the phone attached to my pc I open iTunes and click on the iPhone tab in the upper right hand corner. I then click on Apps. On the left hand side I see all the apps I have purchased including "Apple Store". I drag the Apple Store icon over to the home screen on the right. I click on "Done" in upper right hand corner. I'm asked if I want to apply changes, I click "Apply". iTunes goes through the sync process and the app does not appear on my phone. I have restarted both phone and pc. What am I missing?

Hi redspot,
Apple Store is not the same as the App Store. You cannot delete the App Store app from your device. It may be on a different Home Screen, in a folder, or not visable because Restrictions are turned on:
1.     Check all Home screens to see if you can find it
2.     Swipe down from the middle of the screen to do a Spotlight search and type in App - the blue icon with the white "A" in the center is the App Store - if it is in a folder, it will tell you which one it got accidently moved into
3.     Check Settings>General>Restrictions, and if Restrictions are on, make sure that the App Store icons are turned on to "Allow"
If none of that works for you, close all open apps: Press the Home bottom twice and swipe up on each of the Thumbnails that appear above your open apps until all are closed.
Also, reset the device (nothing will be lost): Hold down the Home and Power buttons at the same time and continue to hold them down until the Silver Apple appears. Once the Home screen redisplays, see if you can see the App Store icon.
Cheers,
GB

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