HOW do I get the "watch" to stay on and not shut off on my 6th GEN NANO?

Question

After purchasing a $70 cool watchband for my new 6th GEN NANO, I'm very disapointed that I can't get the "watch" function to stay on more than 15 seconds.  AppleCare says that it isn't meant to stay on, it would run down the battery.  Then why put on 16 watch faces, and show it as a "watch" on everything you publish?  Doesn't make sense you can watch TV shows and movies, but doesn't have enough battery to run a watch face.   BAD design, and shame on APPLE for selling a dozen different watchbands in their stores.  Now don't you think the store salesman would say "are you thinking of wearing this as a watch, or to hold your NANO while you are at the gym"?   15 seconds is often not enought time to get setup and take someone's blood pressure.  I don't think I need to offer an explanation of WHY a watch should work more than 15 seconds without pushing a button, do I? 

Answer 1

This is getting silly, but I'm not too young to remember the early digital watches.  The difference is that we knew what we were buying .  jThey were upfont about the FACT that the watches didn't stay on.  And how well did they sell as watches?  Hmmm    I don't think any of us said that Apple was pushing Nano primarily as a watch.  That said, this is not a third party "app" either .... 18 clock faces come with the Nano as a "feature" of the product. It's not a "digital time read out"... it's made to look and act like a watch.   Apples own website touts that you can change its face "to match your mood or your outfit".... The  bands they sell range from $20 bucks to like $150 bucks....   This is a HUGE money maker for them.   It is THESE KINDS OF FEATURES that brings people back buying new ipods, because like I said, without them, I have plenty of devices that already "record music", or "store pictures".    And your other points have zero merit.  Go to the Apple website to the Nano 6 page where Apple touts all of its merits. This is where Apple explains the features of their product.  There is a whole section:
http://www.apple.com/ipodnano/features.html
Clock faces. Time to match your mood. Or your outfit.
(copy below)
It’s all in the wrist.
Do you wear your iPod nano on a watchband? With 18 different clock face designs to choose from, you can have a new watch style whenever the mood strikes you. Sport an analog face for a formal event, go digital for a retro feel, or choose a whimsical, animated character like Mickey Mouse or Kermit the Frog. There are also color options so you can match the color of your iPod nano. iPod nano watchbands are available in a range of styles and colors from theApple Online Store.
And last, for the record Sir, I have probably purchased 50 Apple products for myself, my business, and as gifts in the last 10 years.  I have had my manufacturing issues which Apple always responsibly took care of.  But I have NOT ONCE complained in this forum about ANYTHING. I am a HUGE Apple fan.  I felt strongly enough, that this issure warranted warning others about.  Mostly, I wanted APPLE to understand the gaff and perceptual problem which was created. Perhaps not to all (like to you), but certainly to some (obviously like me). Let's face it, we BOTH represent groups of the public, like it our not.  Especially, since I rarely talk to Apple staff, I'm an early adopter, and for some reason, I hesitated on this product and did talk to a couple staff members when I was in the store FOR OTHER THINGS. I bought one for myself, and three for gifts.  I've already returned the ones I bought as gifts, because when I showed my neices and nephews MINE, and the disfunction of the watch, they all lost interest in keeping theirs, and opted for other Apple devices instead.  And if you still don't think they are marketing this Nano as a watch more than  iphone, touch, pad, or classic, then I throw up my arms, and say Happy New Year.  You are Apple washed and whipped beyond repair. NOBODY is perfect, not even Apple.  Or, you.