How do I gift a season of TV shows that I've already purchased for myself.

In the new iTunes, I can't seem to figure out how to "gift" items that I already own in my iTunes.  I knew how to do it before the upgrade to iTunes 11, but now that same method doesn't appear to work.  There's a season of TV shows that I own that I'd like to gift to a friend.  In iTunes that item is now set up as "purchased" and gifting no long shows up as an option. 
I built a playlist with those episodes but I see no gifting option anymore.  Thanks in advance for any help!

From your iPad you can't: iTunes Store: Hiding and unhiding purchases - Apple Support

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