How do I import a graphic image as title card?

I'm trying to create a title card in Fireworks, export it, and import it into iMovie.
I'm wondering what type of image it should be, how large, and how it can be imported into iMovie.
I"d rather not use the system's title card creator, as I don't like the background color options.
I'm using iMovie 11.
thanks

I generally use Keynote to create some of my more elaborate titles (say, for wedding videos). I usually set the slide size to 1280 x 720 and save as a jpeg. You can also create animated titles and export them as a .mov file for use in iMovie. Most of my editing work involves HD clips imported as HD 1920 x 1080, but I find that using 1280 x 720 produces excellent results. All text is crisp and all graphics are immaculate (at least to my eyes).
After exporting from Keynote I import the jpeg files to iPhoto. Then in iMovie I click on the Photo Browser and drag the images into the timeline, dropping them into their appropriate position.
You can also drag images from any location on the hard drive (Desktop, for example). But I prefer to have them in iPhoto as I'm unlikely to move them from that location. If you move media files after importing them to iMovie, it's almost certain that iMovie will lose the link.
I'm not familiar with Fireworks, but thought a brief outline of my experience with Keynote may be helpful.
John

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