How do I improve movie quality in iWeb

I have iWeb version 1.1.2
Is there a way for me to post better quality movies? Currently, I use the "Share:iWeb" function in iMovie version 6.0.3. This compresses my movie to 12fps, 320 X 240, with medium stereo sound.
I'm looking for quality similar to the Apple commercials or movie trailers that can be viewed on the Apple website. These movies are very clear and load quickly. How do I accomplish this? Any suggestions would be greatly appreciated.

Compression should be considered an art form and there are dozens of variables that can make a bad file look good (and vice versa).
The first goal of compression is to make the smallest file size as practical for the intended device. Web based movies would require some experimentation in your exports. Make at least three versions and compare them visually so you learn the best combination of audio and video codecs.
Another simple method is to learn a little bit of html and javascript coding. It's just "plain" text files that make up the rules for your Web display. In many cases your can just edit a few lines of code to have your 320X240 file play at 480X360 dimension.
Once you learn more about your QuickTime exports (and what works best for your files) you'll have a better understanding of all the issues.
iWeb version 2 includes a "QuickTime Inspector" that can do some neat tricks not found in iWeb 1. You may want to move up to iLife 08.
Upgrade to QuickTime Pro and create Web pages and files like these:
http://homepage.mac.com/kkirkster/RedneckTexasXmas/index.html
http://homepage.mac.com/kkirkster/.Public/Lemon_Tree.qtl
http://homepage.mac.com/kkirkster/64/

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