How do I improve Seo rankings with Iweb

Hi and thanks for ANY advice you may have. I am a total novice and have used Iweb to create a great website which I upload with mobileme. I need to increase my SEO ranking and have no idea how to do this. I barely understand what a metatag is but my business depends on it! So please, can someone explain to me in small steps what to do!
Thank you so much!

While it's true that solid content, and quality backlinks play a large factor in a site's rankings, this doesn't mean that the basics of SEO should be ignored. It's true that Google does not rely on meta keywords for ranking sites, but that in no way implies that other search engines do not rely on them either.
SEO is not just changing your title tags and meta tags. There's much more to it. All of the on-page optimizations, as star-fish said, we have control over. This means that if we have specific keywords in mind that we want to rank for, then we must place these keywords on our site. Not just in our content, but in our title tags, in our alt-images (if relevant) and in various places around our sites such as in our headers. There's also things about SEO that we need to know in order to not get our site banned by Google for doing unethical things.
So whether or not a site is poorly designed with little or no relevant content, SEO is still something that you need to do for your site. You need to do this in order to achieve success or realize failure. If you do realize failure, then it will just be a lesson learned and you will know that changes need to be made.
Roddy and Wyodor both have sites with high quality content. That has been their go-to for attracting site visitors. Which has been working very well for them. But this in itself is also SEO, as they have been mentioning. Some sites do take this approach, where they have established their sites and can rely on the content they create to attract visitors. Not every website will be in that same situation, so optimizing their websites is still something that should be done via the other various methods of SEO.
So don't rely so much on meta keywords, as many people think you should, but make sure to incorporate as many SEO techniques on your site as you can, and of course, like Roddy and Wyodor said, make sure you have lots of quality content, and you will be sure to start getting traffic from search engines.

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