How do i make a 3D brush tool to make the effect attached? PLEASE HELP!!

This has been one of my favorite ads for the past few years and have now found a similiar use for the style. The text that says yummy I believe is done with a brush tool but whenever I try to creat the effect to looks flat. The red lines stay on the top and do not wrap it suggesting the straw to be 3D. Another problem i am having is making the shadows on the straw to also look realistic. I have a fair amount of knowledge in illustrator so I understand most of the parts of the program very well.
Any info towards making the straw effect will help. What i can tell so far is each letter in done individullay and I believe they used the brush tool.
I have the newest version of Illustrator CC on a mac. I also own a tablet if that will help in recreating the text.

In the spirit of this forum, here is the file for anyone interested:
As was mentioned in the forum, the original was most likely NOT done in Illustrator, but most things CAN be illustrated in 2D. Here is a link to the working ai file.
https://www.dropbox.com/s/comue281ylpbhvt/candycane.ai
A few pointers:
The bottom blend is based on one stroke that was duplicated and manually offset before converting to a blend.
To create the illusion of overlapping, portions of the bottom blend were copied and re-blended.
These blends were masked with a "Transparency Mask". In hind site a simple clipping mask would have worked just as well.
The very bottom stroke of the original blend was duplicated and expanded, then set as a layer clipping mask.
Shadows and hilites were added and moved to the appropriate position in the layer. The layer clipping mask made these look believable without much fuss.
I may try to create a tutorial of these steps and share on my blog at some point. It is a fun little challenge.
Hope this helps.

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How do i make a 3D brush tool to make the effect attached? PLEASE HELP!!

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