How do I make the most of contacts for iPhone?

Hi, I've had the iPhone 4 since Dec, 2009. So I know very well how to use it. I've been re-watching the iPhone adds, and I really like how well the contacts are organized on the ads, and I was wondering, how can I make my contacts list look good and organized for each contact? How do you do this? any advice will help, I really want to make the most of my iPhone.

What do you mean good and organized?
If you want to add more information to the contact card, you can tap on the contact card of the person you want to edit, then select the Edit button at the top left corner. This will provide you with all the different options that are available to you to add.
At the very bottom there is one that says "add field", tapping on that gives you a few more options like Job Title, Department, Instant Message, Birthday etc.
This article says iCloud, but it's the same process even if you don't have iCloud:
iCloud: Edit a contact
http://support.apple.com/kb/PH2660
Is this what you're looking for?

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