How do I purchase a IPhone at full price from the Apple Store.

I have been a Verizon customer for over 10 years, and I currently have the unlimited data plan.  I was informed that if I upgrade my IPhone I would be required to switch to another Data plan (because the unlimited data plan is no longer offered).  I was also informed that if I am willing to pay full price for a new phone, then Verizon will allow me to keep my current plan. 
If I am going to pay full price for a new phone, I would like to purchase it directly through the Apple Store instead of through Verizon.  Unfortunately, according to Apple, the only phones that I can purchase for full price are unlocked phones and these phones do not work with Verizon plans. 
Has anyone been successful with purchasing a I-Phone from the Apple store at full price and using Verizon as their service provider?

    Hello and happy Sunday LADYTLC,
The iPhone is easily one of the most popular phones of all time! With it's sleek design, super easy user interface, and innovative functionality, what's there not to love. I want to see you enjoy all the iPhone has to offer on the our data network. May I ask which iPhone are you interested in getting? This amazing device can be purchased online, by phone, or in our corporate retail locations at retail value. If you would like assistance on completing this transaction and keeping unlimited data then please advise as we are here to assist.
Thank you...
ArnettH_VZW
Follow us on Twitter @VZWSupport

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