How do I put artwork on my own podcast in itunes store?

I just created a new podcast using audacity.  Got the first episode recorded, exported as an MP3, uploaded to Podbean, submitted it to itunes and got approved.  It is now searchable in the itunes store.
When I pull it up on itunes on my computer it now shows my created artwork for the podcast.  I did this by right-clicking "get info" and saving image from my computer.  I searched for and subscribed to the podcast myself...no problems.  When I download it to my ipod it does fine and shows my artwork on the ipod.
BUT, when anyone else searches it on their own itunes, the image is just the generic podbean image...not my artwork I created for the podcast.
Can anyone help?  I am new to the whole podcast thing so if you could use easy and detailed wording I would appreciate it.  Thanks in advance!
p.s.  I am looking to apply the artwork to my entire podcast...not just a siingle episode.

There are two separate image types here.
The 'Podcast Image' which appears in the Store page is referenced in the feed in the 'itunes:image' tag. Presumably as you are using PodBean you can't modify the feed directly yourself so you will have to find out how Podbean allows you to add this tag - presumabnly by providing a place for you to specify the image.
The 'Cover Art' - the image which appears in the bottom left-hand corner of iTunes when you subscribe - is not referenced in the feed but actually embedded in the media file: from what you say you appear to have done this.

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