How do I send a link to my podcast on iTunes?

I have a bunch of my TESTTUBE.TV content podcasting on iTunes and I want to post a link to them on my site. Can anybody tell me how I do that? I tried linking to the XLM file but that doesn't really solve it unless your browser is a RSS feeder. I need to create a link to iTunes I think.
Thanks Kevin

From Apple's Podcast Tech specs...
Linking to Your Podcast
If your podcast is accepted, customers will be able to discover it in the iTunes Music Store via search or browse. But you can also create links directly to your podcasts and share those on your website or in email. There are two preferred linking methods:
Music Store Link: The following link goes directly to your podcast page in iTunes, where users will have the opportunity to subscribe to the podcast. This link can be found for any podcast by control + clicking (or right clicking in Windows) the podcast’s art on its page in the Music Store:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=FEEDID
Direct Subscribe Link: The following link automatically subscribes the user to the podcast in iTunes. Note that this method fails for Windows users who do not have iTunes installed, so it should be clearly noted that the link is intended for subscription with iTunes.
itpc://FEEDURL

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