How do I set up a vanity URL?

Hi all,
Please forgive me if this is an obvious question but I'm a newbie to BC.
I have a new site set up on BC and need to set up a vanity URL. i.e. we need to put on printed material www.websitename.com/events
Does anyone know where I can set this up in BC to direct to a particular page?
Many thanks,
Tom

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