How do i submit a product improvement suggestion

How do I submit a product improvement suggestion for the iPhone?

Apple does not accept input from the general public.  They advise AGAINST it.
http://www.apple.com/legal/intellectual-property/policies/ideas.html
Apple or any of its employees do not accept or consider unsolicited ideas, including ideas for new advertising campaigns, new promotions, new or improved products or technologies, product enhancements, processes, materials, marketing plans or new product names. Please do not submit any unsolicited ideas, original creative artwork, suggestions or other works (“submissions”) in any form to Apple or any of its employees. The sole purpose of this policy is to avoid potential misunderstandings or disputes when Apple’s products or marketing strategies might seem similar to ideas submitted to Apple. If, despite our request that you not send us your ideas, you still submit them, then regardless of what your letter says, the following terms shall apply to your submissions.
TERMS OF IDEA SUBMISSION
You agree that: (1) your submissions and their contents will automatically become the property of Apple, without any compensation to you; (2) Apple may use or redistribute the submissions and their contents for any purpose and in any way; (3) there is no obligation for Apple to review the submission; and (4) there is no obligation to keep any submissions confidential.
PRODUCT FEEDBACK
Apple does, however, welcome your feedback regarding many areas of Apple’s existing business. If you want to send us your feedback, and we hope you do, we simply request that you send it to us using the form found at www.apple.com/contact, or you can choose from the many other listed areas for your feedback. Please provide only specific feedback on Apple’s existing products or marketing strategies; do not include any ideas that Apple’s policy will not permit it to accept or consider. It’s just one more way that Apple can learn how to best satisfy your needs.
Feedback and Information
Any feedback you provide at this site shall be deemed to be non-confidential. Apple shall be free to use such information on an unrestricted basis.

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