How do I subscribe to Adobe Framemaker 12? I can't find a real link on the adobe site anywhere?

Hi;
I'm trying to sign up for a subscription to Adobe Framemaker 12. There's a banner item with £29.30 per month Adobe Framemaker 12. Clicking on this takes me to Upgrade Guide | FrameMaker 12
This has in very small letters: To subscribe now, visit the Store page.
Clicking on this redirects me to http://www.adobe.com/uk/products/catalog.html
Finding Framemaker on this takes me back to the Framemaker page with buying guide and the very small letters on it!
How can I actually subscribe to Framemaker 12?!?!?!

http://www.adobe.com/products/framemaker.html
Right pane.
Click [Buy]
I want to buy: [pull down Subscription]
[Add to Cart]
The Adobe web site, victim once again to gratuitous eternal re-design churn, is a triumph of style over substance, and is probably resulting in utterly needless lost revenue. You say "Shut up and take my money". They say "Sorry, we're into stealth merchandizing. Guess again. If you can figure that we offer it, and figure out how to order it, we might sell it to you, or not."
Their "All Products" catalog page, for example, is sprawled across 7 HTML pages, where a single multi-column page of simple names used to suffice.

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