How do I upload user-made TV Show to iTunes Store?

Hello,
I am trying to charge my video podcast on iTunes from free to S0.99 and I've learned that the only way you can do this is to label it as a TV Show. Can someone clear this up for me and show me how to upload my video podcast as a TV Show and put pricing on it?
Thanks so much.

http://www.apple.com/itunes/content-providers/

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