How Do I Use An iTunes Gift Card?

I was given an iTunes gift card for Christmas.  It says: "Open iTunes and click on iTunes Store.  Click Redeem."  I am then instructed to scratch off the label and enter the gift code number.  I am then to download my content "and enjoy."
I would like to "enjoy."  The only problem is, when I open iTunes and click on iTunes Store, there isn't any "Redeem" opton available anywhere.  I'm not going to list everthing that appears on the drop-down menu under iTunes Store, but "Redeem" isn't one of them, and I can't find "Redeem" anywhere else on the home page for the Store.
So how do I use an iTunes gift card?

Problem solved.  It seems I did not have the most recent version of iTunes.  Once I updated to the current version, the "Redeem" link appeared.  I'm not going to tell you how old my existing version was.  Let's just say I was a tad out of date.
Thanks so much for your response.  Now I can "enjoy."
I went in, clicked on Redeem, plugged in the gift card number and, voila! - my account has been credited with the amount of the card.  I am good to go.

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