How do l preserve image quality when reducing the size of my brochure for use as a pdf?

l've designed a brochure full of my work, and reduced the size so l can email the final pdf...but my test recipients are saying the images are not sharp...they are too soft.
Can anyone help me preserve image sharpness?

Don't use the resize feature as the images will be changed to 72 dpi. Resize the images BEFORE adding them to Pages. Make them about 200 dpi if they are to be printed. You can have less resolution if the pdf is only for the screen.

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I am creating a folder design for work...
So this is printed? How large? Pixels are not a unit-of-measure for print.
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I have tried changing the ppi to 72 and to 300, I have also tried resizing all in one go
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How do l preserve image quality when reducing the size of my brochure for use as a pdf?

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