How do you change you itunes search data?

how does one go about changing the keywords for a podcast? our church does one, and we want to put the name in the search data. (we had a second one linked previously, now we need to get our name on the new one)

You can modify the <itunes:keywords> tag in the XML file. You can use up to 12 keywords. Common usage is usually to put things like misspellings of your podcast name or organization, etc..
The <itunes:summary> tag, which is used for the description of your podcast on the iTunes podcast directory page, has a limit of 4000 characters, all of which will included in iTunes search index. Good rule of thumb is to create a very robust and accurate description of your podcast, what topics are covered, and what to expect from future episodes. Really spend some time on this...remember that just about everything in the <itunes:summary> tag can be a potential search hit. Put the name of your church, the name of your minister, etc... anything you think will best describe your podcast and who you are and what your podcast is about.
Erik

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