How do you Embed a flyer in an email?

How do I embed a flyer that I have created through Word Project Gallery to an email.  I want the flyer to be open when the user opens the email.  I do not want the flyer to appear as text or an attachment.  This is being sent to customers so I want them to see the flyer immediately and not click over it as an attachment.
Do I save it as html or pdf?  html did not seem to work.  I have tried to research this on-line but I find the information very confusing and does not seem to apply because if may be a different software version.  It seems so simple yet so complicated.  Any easy step by step instructions would be greatly appreciated.
Thank-you!

There are no easy steps that will work with all people.  Unfortunately e-mail embedding standards are not standard across all clients.  Your best bet is to construct the flyer for the web using HTML standards, and put it up on the web with a link from your e-mail.  If the link is an especially long one or hard to remember, make a http://www.tinyurl.com/ from it before adding to your e-mail.  People send attachments all the time, but many people have webmail that they use, and Mac OS X Mail doesn't always understand HTML mail.  Not to mention embedding opens e-mails up to possible trojan horses if the e-mail is able to run an attachment in an executable format.

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