How do you get search engines to find you

I'm creating my site for a client that wants to be the top of the lists when someone types in certain keywords. How can i do this? Pay for it? Free?
Someone told me to put as much information in a hidden text box on the homepage....
Thanks!
Kara
http://web.mac.com/karastout/iWeb/eggers%20site/cellar.html

Whomever told you to hide text is leading you down the wrong path. Doing dirty tricks like that may help you in the extremely short term but the bigger search engines are smart enough to figure out what you're doing. Dirty tricks are a great way to get your site banned from the search engines.
The best way to get good results is to make sure all important text is actually text on the page (not images), have fresh content (blogs are great examples of this, they tend to do well on search engines), and find good ways to get other sites to link back to your site (link farms are not what I'm talking about but think along the lines of reviews, interviews, forum signature posts, etc.).
Be very wary of people telling you they can guarantee you first page results in search engines. They may do that for a short while but search engines are constantly evolving and can drop you as quickly—if not quicker—than pick you up.
It takes time to get a site in the top rankings but there are other methods out there that are better in the long run.

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