How do you make the background of an object transparent in Adobe Illustrator?

Hello Forum.
How do you make the background of an object transparent in Adobe Illustrator?
I have been having issues with using the Magic Wand tool in Adobe Illustrator as well as the lasso tool.
Basically, I am trying to put a small graphic into a new Illustrator file.
The first thing I tried to do is to use the magic wand tool.  But I found out that this did not work on a jpeg image since it did not have any individual objects to select.
So I tried something new.  I opened the file in Adobe Photoshop and used the lasso tool to select an area.  Then I coped this area.  Then I tried to paste it into Adobe Illustrator.  But the background was not transparent for the pasted image.
How do I make the background transparent.
I made this small video to show what I am talking about:
http://youtu.be/2LgMGEF6z10

Don't Copy/Paste the image.
Make it transparent in Photoshop, save a PSD and place it in Illustrator

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