How do you make the smallest pdf from InDesign CS4 but retain some sharpness?

I have a 2 page brochure, front and back with layered photoshop files and when I make the small pdf I need to make a 100kb file like a client has done in the past. The smallest I can make the pdf file is 460kb.  It will not go smaller no matter what I do. Of course I can enter final resolution as 72 dpi but the photos become very fuzzy. I have even reduced the file sizes of the photos and replaced them in the document. The file size remains the same.  My client said that Illustrator reduced the size for him smaller in the past but I don't think that is the solution.  How do you retain some sharpness in a pdf but keep the file size at a very minimum?

But InDesign CS4 outputs the file no matter what at 460 kb for me. 
Still don't know why they got 100 kb.
By not using InDesign. Scott is on the right track by mentioning Distiller - which makes PDFs that are smaller than what InDesign can export. Illustrator can be used (improperly*) in the same way. Both methods can strip out stuff that you don't need if you don't care about printing quality, don't care about reliable display across multiple platforms, don't care about precisely how your fonts are embedded, don't care about the lawsuit that the blind people using screenreaders are going to bring against you, and so on. I don't know which of the above is not in your client's 100k file, or which of the things in my above list will be stripped out by using Distiller or Illustrator, but I bet that one of the people who has already posted in your thread does know, and might be talked into telling us.
But, if you're trying to make your client happy and aren't actually personally invested in making the smallest PDFs known to man, and if you're located in the US, then perhaps the phrases "screenreaders... blind... accessibilty... lawsuit" spoken together might induce your client to rethink this arbitrary desire for miniscule file size of PDFs.
Alternately, you could just save postscript out of both PDFs and just look at the .ps files in your favorite raw-text viewer.
* I'm surprised that Adobe Employee Dov Isaacs hasn't come along to tell us what a bad idea this is.

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