How does Apple process Raw Photo's for Books?

Shooting in Raw I recently made up an 80 page book, all of Raw photo's about 7meg each. However the PDF File that was uploaded to Apple was only 20megs in total. So a massive compression was used. This surely happens every time.
If so is there any point in Shooting Raw, and would Big Jpeg files suffer a simular compression?
As the process is all about up load time for files, surely what ever we shoot will be degraded by the very nature of online ordering? Or will it?
Love to know the best working practice for optimum results. Apple are so secretive no useful information is available.
Thankk you.

I do not have an answer for you, but I share your pain.
I, too, used raw files to create a book. Some of the pictures in the book appeared soft and in some instances there was noticeable stair-casing.
I recently heard from apple regarding issues I had with the quality of the book printing. Regarding image sharpness, I received this cryptic message from the folks at apple.
"3) We have also examined the PDF file submitted with your order and noticed that a few of the photos were very dark, and the resolution was off which made a few of the photos not sharp"
No explanation was provided as to why the "resolution was off". Since I was working with Raw files, I assume it's aperture's responsibility to set up the resolution properly?
Resolution was there, I know that because I use a 16.7 megapixel camera.
In this forum, one person mentioned that he exported jpegs then imported them back into aperture to create a book. In doing so, he achieved the sharpness he desired. Obviously, though, that isn't an ideal workflow.
-Josh
MacBookPro   Mac OS X (10.4.7)  

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