How does one get his/her podcast to be "featured"

We have a podcast in th iTunes store, (educational section). We can't seem to find out how we get on the "Featured List" .
How is this done? Does it cost extra to get a thumbnail listed?
regards

My new podcast - A Life of Play - was up around the top 25 in the travel section for a week and then it's dropped off the map.
1. How can I get it back into that listing? (I think that is directly tied to subscriptions in a week...so I've got to increase week over week subscriptions) BUT tell me if it's something different.
2. How do you get Apple to feature you? THAT is not tied to subscriptions because there are plenty of New and Notable podcasts that show up there without being ranked. THEN after they show up there their subscriptions skyrocket and then they're ranked and it's a sweet circle of success.
3. When will you be able to list your podcast in more than one category? A Life of Play is both recreation AND travel, but there's not a Rec category and Health and Fitness is too vague...but I feel that I'm not reaching everyone.
Thanks,
Jeff
http://www.alifeofplay.com

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My new podcast - A Life of Play - was up around the top 25 in the travel section for a week and then it's dropped off the map.
1. How can I get it back into that listing? (I think that is directly tied to subscriptions in a week...so I've got to increase week over week subscriptions) BUT tell me if it's something different.
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Thanks,
Jeff
http://www.alifeofplay.com

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