How does one submit a complaint to Apple UK about a serious lack of customer support?

HI,
The problem I'm having is finding an addess (e-mail, postal or phone) to complain to Apple about the abysmal customer experience I've had with them. I've been a loyal customer to Apple; having spent in excess of £10,000 over the past 10 years on content from their overpriced iTunes Store (that doesn't include the money I've spent on hardware purchases) and now their customer service is shocking!
I've purchased seasons 1-10 of the TV series Friends and seasons 1-15 of TV series ER (in HD). I have receipts for all of these, and I've purchased iTunes Match. Since Apple decided to offer iTunes in the cloud, a most peculiar thing has happened. Friends seasons 1-10 all appear, except season 5. Likewise ER seasons1-15 all appear, except seasons 2-5. Now in my purchased section of the iTunes store, the same problem exists.
OK? So its been over 12 months, I've submtted FOUR, thats 4, different attempts to get this problem with my iTunes store account resolved. They don't have a phone number you can call, so you can't ensure that the person understands what you mean. I have been completely ignored twice, given another download twice and still have no resolution to the problem I reported. What has realy annoyed me is the fact that because the guy got bored of dealing with me or whatever other reason, I was told to contact AppleCare, which I did - and granted the guy there was really good, but unable to deal with the issue as its an iTunes Store problem, not an Apple TV problem - so I'm left chasing my own tail.
All I want is this problem resolved and then I'm going to go with someone else, because this is just rediculous. So does anyone know of a way to complain to Apple UK?

Call Apple support, ask to speak with someone in Customer Relations, and explain the situation to the CR representative. Perhaps they can help.
Good luck.

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