How is Apple TV differ from those network media receiver on the market?

Don't get me wrong, I love apple products, just wondering why does everyone so excited about apple TV?
So basically what it does is just stream the content from your computer to your TV, right? So function wise, it's just same as those network media reciever. Like Sony VAIO RoomLink Network Media Receiver (VGP-MR200), or some other product like it (Can't think of a brand right now). Right?
Am I missing something? Can someone explain to me is apple TV falls into same category as network media receiver or is something totally new and innovative?
Thanks!
17" MacBook Pro Core 2 Duo   Mac OS X (10.4.8)  

Well... It really isn't anything new but what is so cool about it and why everyone gets excited is because of the ease that it takes to get it to work.
I bought one today, came home, hooked up, synced my content, and then kicked my feet up and watched Wedding Crashers.
My wife called and asked me to rent "The Guardian," I didn't want to get up from my movie and go to Blockbuster, so I just went over to my iMac and bought the Guardian.
It took about 45 minutes to download and then it was automatically synced to our Apple TV.
We are about to go watch it right now.
That is what makes the Apple TV such a great product and it's only the beginning!!
Just wanted to give you my view of what I think sets the Apple TV apart from the rest.

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