How is this effect created? budweiser logo

hey everyone, anyone know how this bevel is created in illustrator?
larger image at this link:
http://thescore.ibj.com/content/wp-content/uploads/2008/05/budweiser.jpg
cheers

It's my understanding that the OP only wanted to know how the bevel in the lettering, not the entire logo, was created.
Here's a fairly simple method for making a Faux Bevel.
1. Path outlines. If using type converted to outlines, use Pathfinder>Unite to create compound path.
2. You'll be using at least four copies of these compound paths, so duplicate paths.
3. Center layer: fill with horizontal gray/white linear gradient.
4. Top layer: Give a new compound path white fill, offset to left, mask with compound path of the lettering in its original position.
5. Note the the 'bevels' may not look clean, especially on fonts with connecting lines. Erase or delete unwanted areas.
6. Bottom layer: Apply gold stroke of desired width on a new set of outlines. Object>Path>Outline stroke. Fill with gold gradient.
7. Turn on all layers.
Your Faux Bevel is complete.

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