How much White is too much White?

Hi guys,
We're in the process of finalizing our site (See Who Sells - http://www.seewhosells.com) and have been trying to stick to the "minimalist" approach in terms of color scheme for the duration of design. However upon discussing recently with some of our foreign brain trust, the comment that was repeated is that the page is "too white". I've been trying to argue against this but feel like i'm fighting a losing battle - Google after all is the prime example of a "too white" website that people seem to love.
Also, as a side note, we've been trying to think of a way to compress our logo into a smaller "cube-size" format for use as an avatar/Facebook page icon, however a lot of the examples we've come up with tend to come out looking "squashed" even when cropped. Any suggestions or advice on reshaping the logo would be greatly appreciated.
Thanks in advance.

Geezer,
When you say "downward looking" as opposed to "upward looking", what exactly do you mean? The reference to the "eyes" in the "See" part of the logo?Aye.
As in, it's better to have a horizontally aligned rather than vertically aligned logo?
I believe an (even slightly) upwards gaze is better to convey the concept of discovering something new and exciting, a downward gaze more likely associated with reservation/fault finding/something inferior.
Also, the use of three different appearances might appear messy if placed (more or less) on top of one another. You might consider slanting them clockwise, raising the eyes further, and contracting the logo horizontally, and see whether it works or appears wrong/confusing because the last line/part will be more or less on top.

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How much White is too much White?

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