How to charge for giving advice?

Joey D. wrote:
Rate would depends on the level of the work, but yes... look at how many attorneys charge: 6 minute increments! 
With an initial 15 minute minimum.
"An attorney's advice is his stock in trade"
                                                            Abraham Lincoln

One of my clients has an internal IT guy wants to use me as a sounding board for ideas and has asked me to provide costs for providing this type of ad-hoc advice. Having discussed this with him, he envisions this sort of thing being like he emails me an idea he has, and I validate or suggest and alternative route, so nothing vastly time consuming.
Currently I bill them by the hour for stuff that I work on with him, but this sort of advice is more they would be paying for my knowledge than time.
How do you bill for knowledge?
This topic first appeared in the Spiceworks Community

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