How to create a group of users(customers)?

I would like to group my customers in different groups of interests depending in their areas and the products they like (that previously they added).
In the CRM block I couldn't find anythings similar... Is it possible with the Business Catalysts?
Thank you in advance!

Thank you for your quick answer!
There is a powerful section inside the "Customers" sheet with plenty of dropdown lists. However I would like that my customers could interact with other customers from the same company or industry type for example with Groups(see image below of the overview).
Of course the Custom reports will be really useful in a future for our analysis, but this is another thing...
Thank you again!

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