How to distribute IOS app?

I have an existing web site that I sign up subscribers so the web site will be branded with thier name and contact info.  My subscribers then distribute their link to their clients for thier clients use.  This is running on a browser as well as mobile web devices.  I have recently received request to also create an app for mobile devices for my subscribers clients to use.  Sorry for the noob question.   I envision creating one app with some type of setup so the app knows who the subscriber is when user downloads it.  I will be dealing with thousands of subscribers so would really don't want to create an app for each subscriber.  I don't really think I fall under the enterprise license so my assumption is I would have to use Itunes.  Is this possible? If not, is there other options?
Thanks.

K T said this
If you make an app that has broad appeal, you may succeed in getting it into the store. Otherwise know that Apple's app store ecosystem is not designed for your limited use, sorry.
I tried to get to the guildelines but I have not paid my $99 yet so I can't get there.  If I have to create an app for each subscriber then maybe each subscriber will have less then 100 installs but my guess is the 100 installs pertains to the developer? 
Like I said, I am running out of options.

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