How to do business development?

Hi,
If you've been following my other threads you know that I'm trying to either A) find a new job in Southern California or B) get transferred to the Irvine office of my current company.
I want to propose that if they transfer me and if I can't stay billable for enough of my time, that I try to get new business.
I have no idea, other than cold calls, how to drum up business. And I hate cold calls. What other methods are there to drum up new business? Especially inexpensive ones, since I have to make the case that I've never been a sales kinda guy and they aren't going to want to invest money in this. Opinions?
Thanks,
Stan

The first customer is hard, Stan. But once you have that, referrals can start to happen.
Don't undercut on prices to get the first one. You will either get the person who will never pay a fair price in the future (and possibly will stiff you if given a chance). And it is very difficult to get to a fair price when some has been getting a deal.

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