How to embed SWF in InDesign and export as PDF?

I am trying to do something that seems very simple, but I can't get it to work. I have a simple SWF animation that I have exported from Flash CS5, and I have placed it into my Indesign CS5 document. I checked these items in the Media panel:
Play on Page Load
Poster: From Current Frame
When I export the PDF, I select PDF/X-4 and choose Interactive Elements: Include Appearance. I get a still image of the animation in the PDF, but it doesn't play. Why?

Hi, I have the same issue??
Even when exporting as an interactive pdf.
My problem is that I am trying to figure out how to export my swf embedded file into an interactive pdf.
I have created an interactive presentation with buttons, effects etc. After which I exported to swf so that all the effects work.
But when placing the swf file back into indesign and exporting again as an interactive pdf it doesn't work at all, all I get is a white screen. (I need a pdf for clients basically, they dont want any swf or flash files.)
Even though after placing the swf file, in the media window I ticked play on page load as well as chose a cover image for the swf file. Still just a white screen when exporting.
To repeat, I need to know how to convert my swf file into an interactive pdf.
Any pointers please would be great I have some swf presentations I need to change into pdf as soon as possible or before tomorrow to be exact before our monthly meeting with clients.
Please help

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    Even when exporting as an interactive pdf.
    My problem is that I am trying to figure out how to export my swf embedded file into an interactive pdf.
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