How to export a iTunes HD movie file?

I was wondering if it's possible to export a full res HD Quicktime movie as an HD iTunes movie? I know how to export a Quicktime movie to an iTunes movie but don't see an option to export an HD iTunes movie (the 720p quality like when you purchase an HD movie from the iTunes store). I want to be able to watch my 1080p work on Apple TV in the best quality. Any help is appreciated.
Thanks.

I want to be able to watch my 1080p work on Apple TV in the best quality.
The TV device is limited to max of 720p playback. While the TV1 did have an option to scale content for output as 1080i or 1080p, this was discontinued with the TV2 since 1080p native HDTVs will automatically rescale the negotiated input as/if needed for proper viewing. To maintain compatibility with the TV1 device, Apple presets will export 720p content only if the source file is larger than or equal to these dimensions and the frame rate is 25 fps or less. They will not allow you upscale smaller dimension files. Thus, your 1080p source files will be exported as either 720p24 or 540p30 files depending on the source frame rate. If you have an TV2 device and wish to ensure a 720p30 output, then use a free third-party app like MPEG Streamclip or HandBrake. Both have TV2 specific conversion options.

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Dr.E wrote:
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This has been available in fcp for a long long time.
Wow, you are right. Now that you mention it, I can't believe I never noticed that. Thanks.
Only if you have the 'Self-Contained' box checked. Otherwise you'll end up with a reference movie.
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How to export a iTunes HD movie file?

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