How to export an interactive pdf from InDesign at a smaller file size.

I have a single page InDesign doc with a side navigation panel to the right of each page. This panel has interactive buttons created in InDesign.
When I export as an interactive pdf, the file size is over 27MB and I need it to be much lower.
I should mention that this doc was made from an original PRINT InDesign doc of facing pages, which was about 55MB.
When making it single pages for the interactive doc, the InDesign file size increased to 105MB.
Can anyone explain this and have any useful tips for saving the pdf down WITH interactivity working?
Many thanks.

Okay - With the 15MB pdf, when I go into the PDF Optimizer dialog box, it's telling me that the Fonts are using 40% and the Acrobat Forms are using 29%.
Anyone know of a way I can reduce either of these???
Many thanks in advance!

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Use the Optimize PDF command in Acrobat, it gives you more control. I think it's under the Advanced menu in Acrobat 9 Pro and File > Save As > Optimized PDF in Acrobat X Pro.
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How to export an interactive pdf from InDesign at a smaller file size.

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