How to get movies to my iPhone?

Question

I have iMovie '11 installed and the iPhone 4 with the latest upgrades. I am trying to streamline the process of getting movies to my iPhone. Since my original movies are in AVCHD format, and since iMovie is outdated and only able to import AVCHD directly from the camera, I need to convert my recordings to .MOV beforehand. I do this using the application Clipwrap. The next step in my pipeline used to be to open the resulting .MOV files with Quicktime and then export them to iPhone format into iTunes. This process is not very efficient, i.e. it takes a long time and can't be applied in batch mode to a number of movies at once. So I tried importing them into iMovie instead today and export them from there into iTunes*. I select the iPhone-specific 720p setting during the export. When I open iTunes and try to sync the movies to the phone it doesn't work, complaining that they're in a non iPhone format.
My questions are:
1) How can I get iMovie to export to iTunes in a format that gets copied over to the iPhone?
2) Isn't there an easier way of accomplishing this then the above?
Thanks!
*) While I write this I'm amazed by how unbelievable complicated it is to get a movie recording from the most standard compression format onto an iPhone. Apple should have a way of taking care of this within ONE piece of software, not three, one of which, Clipwrap, is not even made by Apple

Answer 1

Thanks, though did you actually read my questions?
To answer your question about ClipWrap and QT, I still have to use QT because Clipwrap doesn't convert to a format that's appropriate for the iPhone, i.e. the movies are too big. To respond to your other points:
1) I did try share to iPhone (see my posts), but it doesn't work. This was the whole reason I started this thread!!
2) I tried this but it didn't work for me. I'm not willing to pursue this route further since I already wasted several hours of my life with it. I also prefer keeping my .mts files individually on the computer, without the directory structure, since they contain all the information.
Perhaps something is wrong with my iMovie installation?
On another note, I just tried the Video Converter from iSkysoft and can't get the resulting .mp4 files to import into iTunes.